Intuit Paychecks in Mint

Intuit’s powerful tools for taxes, personal finance and payroll served wildly different populations. Mint’s customers were savvy at tracking their finances. Intuit’s paycheck customers were varied and research told us that few of them were regularly tracking their income and spending.

Our objective was to show paycheck customers their income in context with personal finance tools in Mint, promoting tools to build healthy budgeting and saving habits.