Open Studios Walking Tour for IxDASF
Challenge: In 2015, IxDA chose San Francisco as the location for the yearly conference with 900 attendees from around the world. The organizers asked the leaders of the local chapter plan an evening event.
Objectives: Organize a fun event that would encourage attendees to explore and discover San Francisco. Showcase the all amazing design that’s fueling the technology boom in SF, literally steps from the conference center. Give studios a lightweight sponsorship opportunity. Allow attendees to find studios that match their interests. Make it easy for attendees to get around, without too much complicated navigating.
We put the word out to our network of design-focused agencies, studios, and companies. I created a google map that was great for communicating amongst the team, to give us a visual reference for locating the studios. We made this available to conference-goers, however we knew a digital map might be roadblock from over-seas visitors.
Map Side 1. So, I designed a two-sided printed map that we handed out to conference-goers on the day of the event. It worked to not only promote tour, but as a souvenir of the event.
In the end, we had 15 studios on the tour and over 2000 RSVPs. Each one had an open house with food, drinks and schwag. For many it was the highlight of the conference! We got lots of compliments and plan on hosting similar events in the future.